AC

Mobile Devices and Privacy — Why It’s So Easy to Swap Personal Information to Satisfy an Itch

In Innovation, Privacy, Technology on April 20, 2010 at 8:39 am

Source: Alan Cleaver on Flickr

 

Read my complete post on The Scholarly Kitchen. Excerpts:    

What customers in all business areas increasingly require is customized, immediate information, which often involves transparency about  personal information of one sort or another.  

Privacy concerns can be raised in many settings, but often they are ultimately trumped and compromised by some pressing need or wish.  

When I’m stuck in traffic and am dying to know how to get out, I’m more than game for enabling geolocation.  

I can even hope others will drop their privacy screens.  

If I’ve been trying to corner this lobbyist or congresswoman for weeks, I want to know immediately when she comes into the Starbucks down the street.  

If I’m itching to try that no-reservations restaurant, I want to log in to see the real-time video showing who’s there and what the line looks like.  

One may eschew Twitter or Buzz strictly as navel-gazing technologies, but there are very real business utilities that can be derived from them — especially given the newly more diverse options for immediate access via any combination of devices.  

More about marketing via Twitter and mobile-enabled research.

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