Web 2.0 Next: Companies Place Bets on Consumer Relationships and Collaboration

In Innovation, Social Media on June 2, 2010 at 1:45 pm

Read my complete post on The Scholarly Kitchen. Excerpt:   

A survey of the Web 2.o Next landscape reveals two principal directions in the forthcoming evolutionary cycle — one towards value-added business service and the other supporting more fluid online collaboration by community groups and work teams.   

This post provides a quick rundown of emerging businesses (in and adjacent to scholarly publishing), which are gearing up to generate better service and more collaborative utilities based on social platforms [… read more about Ellerdale, Twazzup,, Glue, Copia, Scribd, Google Wave, and Ushahidi].   

Source: Damien Basile on flickr


Given the shifting consumer and technology landscapes, traditional practices are costly and non-agile mechanisms for creating and sustaining this type of engagement. Although publishers may not be fluent in Web 2.0 yet, they may have more reason than ever to explore new applications, technological capacities, and vendor services.   

Content sharing and direct-to-user communication tools will increasingly replace outmoded services that fail to connect publishers/brands with their ultimate consumers of content.   

Web 2.0 services, if used effectively, have the capacity to make content the nucleus of an engaged discussion or work process and to foster two-way communication with key constituents. Publishers who can effectively incorporate Web 2.0 in their programs may be able to reduce their reliance on intermediaries–and will stand apart by harnessing the power of their consumer audiences.


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